You can always do better, so strive for continuous improvement...

1. Know yourself…


  • Who are you?

  • Where are you now?

  • What are your values and principles?

  • Where do you want to be?

2. Know your market…


  • What is the market opportunity?

  • What do customers really value?

  • Who are your competitors?

  • How fast is the industry evolving?

4. Assess your position…


  • Know your company’s strengths and weaknesses.

  • Be aware of the market opportunities and threats.

  • Identify growth sectors at the intersection of strengths and opportunities.

  • Plan your defense from the combined risks of weaknesses and threats.

3. Define a Mission and Vision for your company…

  • Define in one sentence the main purpose of your company. This is your mission statement.

  • Set clear corporate values which bound the scope of your activities. 

  • Inspire your employees and customers with a concise paragraph of what you want to achieve in the future. This is your Vision for the company.

5. Review and revise your product and/or service offering…


  • Clearly define your offering, highlighting the key elements required to succeed in the marketplace.

  • Develop a roadmap to place your products and/or services in the hands of your customers.

6. Draft and action plan with achievable goals...


  • Get everyone involved and jointly draft an action plan.

  • Define quantifiable steps to accomplish your mission and set a course to fulfill your vision.

7. Optimize and deploy your assets…


  • Have full accountability of your resources and put them to their best use.

8. Monitor, and adjust course as needed…

  • Hold people accountable and reward them for their efforts.

  • Make course adjustments as needed.

  • Be well informed when making bold changes.

  • Make sure internal communications are thorough and uncompromised.

Our Strategic Planning Framework

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