top of page
You can always do better, so strive for continuous improvement.

1. Know yourself.


  • Who are you?

  • Where are you now?

  • What are your values and principles?

  • Where do you want to be?

2. Know your market.


  • What is the market opportunity?

  • What do customers really value?

  • Who are your competitors?

  • How fast is the industry evolving?

3. Define your Mission and Vision.

  • Define in one sentence the main purpose of your company. This is your mission statement.

  • Set clear corporate values which bound the scope of your activities. 

  • Inspire your employees and customers with a concise paragraph of what you want to achieve in the future. This is your Vision for the company.

4. Assess your position.


  • Know your company’s strengths and weaknesses.

  • Be aware of the market opportunities and threats.

  • Identify growth sectors at the intersection of strengths and opportunities.

  • Plan your defense from the combined risks of weaknesses and threats.

5. Review and revise your product and/or service offering.


  • Clearly define your offering, highlighting the key elements required to succeed in the marketplace.

  • Develop a roadmap to place your products and/or services in the hands of your customers.

6. Draft and action plan with achievable goals.


  • Get everyone involved and jointly draft an action plan.

  • Define quantifiable steps to accomplish your mission and set a course to fulfill your vision.

7. Optimize and deploy your assets.


  • Have full accountability of your resources and put them to their best use.

8. Monitor & make adjustments.

  • Hold people accountable and reward them for their efforts.

  • Make course adjustments as needed.

  • Be well informed when making bold changes.

  • Make sure internal communications are thorough and uncompromised.

Our Strategic Planning Framework

bottom of page